19,61 €
21,79 €
-10% with code: EXTRA
Making Ads Pay
19,61 € 
- We will send in 10–14 business days.
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
/images/books/11383318/9781607965664.jpg)
- Author: John Caples
- Publisher: www.bnpublishing.com
- ISBN-10: 1607965666
- ISBN-13: 9781607965664
- Format: 15.2 x 22.9 x 1.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
The promotion ends in 
- Author: John Caples
- Publisher: www.bnpublishing.com
- ISBN-10: 1607965666
- ISBN-13: 9781607965664
- Format: 15.2 x 22.9 x 1.4 cm, softcover
- Language: English English
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Reviews