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- Author: Sebastian Meyer
- Publisher: GRIN Verlag
- Year: 2007
- Pages: 40
- ISBN-10: 363877029X
- ISBN-13: 9783638770293
- Format: 17.8 x 25.4 x 0.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG) (e-book) (used book) | bookbook.eu
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
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- Author: Sebastian Meyer
- Publisher: GRIN Verlag
- Year: 2007
- Pages: 40
- ISBN-10: 363877029X
- ISBN-13: 9783638770293
- Format: 17.8 x 25.4 x 0.2 cm, softcover
- Language: English English
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
Reviews