30,86 €
34,29 €
-10% with code: EXTRA
Madboy
30,86 € 
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A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that w…
34.29
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- Author: Richard Kirshenbaum
- Publisher: OPEN ROAD MEDIA
- ISBN-10: 1453258175
- ISBN-13: 9781453258170
- Format: 14.1 x 21.6 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue--a firm where a skateboarding employee once bowled over an important client--but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.EXTRA 10 % discount with code: EXTRA
30,86 €
34,29 €
We will send in 10–14 business days.
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- Author: Richard Kirshenbaum
- Publisher: OPEN ROAD MEDIA
- ISBN-10: 1453258175
- ISBN-13: 9781453258170
- Format: 14.1 x 21.6 x 1.5 cm, minkšti viršeliai
- Language: English English
A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue--a firm where a skateboarding employee once bowled over an important client--but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.
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