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- Author: Aline Krämer
- Publisher: Springer Gabler
- Year: 2015
- Pages: 364
- ISBN-10: 3658089296
- ISBN-13: 9783658089290
- Format: 14.8 x 21 x 2.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
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- Author: Aline Krämer
- Publisher: Springer Gabler
- Year: 2015
- Pages: 364
- ISBN-10: 3658089296
- ISBN-13: 9783658089290
- Format: 14.8 x 21 x 2.2 cm, softcover
- Language: English English
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Reviews