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- Author: Martina Lauchengco
- Publisher: Wiley
- Year: 2022
- Pages: 288
- ISBN-10: 1119703646
- ISBN-13: 9781119703648
- Format: 15.7 x 23.3 x 2.7 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. The frameworks are simple but powerful and easy to deploy. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply �doing marketing.� It takes the best of �classic� positioning, messaging and product marketing and applies these practices to modern realities of the tech and customer landscape.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Martina Lauchengco
- Publisher: Wiley
- Year: 2022
- Pages: 288
- ISBN-10: 1119703646
- ISBN-13: 9781119703648
- Format: 15.7 x 23.3 x 2.7 cm, kieti viršeliai
- Language: English English
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. The frameworks are simple but powerful and easy to deploy. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply �doing marketing.� It takes the best of �classic� positioning, messaging and product marketing and applies these practices to modern realities of the tech and customer landscape.
Reviews