- We will send in 10–14 business days.
/images/books/12368434/9781844576876.jpg)
- Author: Courtney Brannon Donoghue
- Publisher: British Film Institute
- ISBN-10: 1844576876
- ISBN-13: 9781844576876
- Format: 15.6 x 23.4 x 1.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence.
Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies.EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.21:09:19
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Courtney Brannon Donoghue
- Publisher: British Film Institute
- ISBN-10: 1844576876
- ISBN-13: 9781844576876
- Format: 15.6 x 23.4 x 1.1 cm, minkšti viršeliai
- Language: English English
Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence.
Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies.
Reviews