93,95 €
104,39 €
-10% with code: EXTRA
Living the Brand
93,95 € 
- We will send in 10–14 business days.
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations wh…
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- Author: Nicholas Ind
- Publisher: Kogan Page
- ISBN-10: 0749450835
- ISBN-13: 9780749450830
- Format: 16.2 x 24.1 x 2.1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.
Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral(R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.EXTRA 10 % discount with code: EXTRA
93,95 €
104,39 €
We will send in 10–14 business days.
The promotion ends in 21d.05:33:07
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Nicholas Ind
- Publisher: Kogan Page
- ISBN-10: 0749450835
- ISBN-13: 9780749450830
- Format: 16.2 x 24.1 x 2.1 cm, kieti viršeliai
- Language: English English
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.
Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral(R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.
Reviews