- We will send in 10–14 business days.
/images/books/12490422/9781911498797.jpg)
- Author: Constantinos Pantidos
- Publisher: LID Publishing
- Year: 2018
- Pages: 556
- ISBN-10: 1911498797
- ISBN-13: 9781911498797
- Format: 15.8 x 23.1 x 3.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and prioritizes the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.10:35:22
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Constantinos Pantidos
- Publisher: LID Publishing
- Year: 2018
- Pages: 556
- ISBN-10: 1911498797
- ISBN-13: 9781911498797
- Format: 15.8 x 23.1 x 3.3 cm, minkšti viršeliai
- Language: English English
Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and prioritizes the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
Reviews