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- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 0820468312
- ISBN-13: 9780820468310
- Format: 15.2 x 22.9 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Lights, Camera, Campaign! (e-book) (used book) | bookbook.eu
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Description
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 0820468312
- ISBN-13: 9780820468310
- Format: 15.2 x 22.9 x 1.8 cm, softcover
- Language: English English
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
Reviews