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- Author: Valerie Feldmann
- Publisher: Physica Verlag
- Year: 2005
- Pages: 270
- ISBN-10: 3790815756
- ISBN-13: 9783790815757
- Format: 15.6 x 23.4 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
EXTRA 10 % discount with code: EXTRA
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- Author: Valerie Feldmann
- Publisher: Physica Verlag
- Year: 2005
- Pages: 270
- ISBN-10: 3790815756
- ISBN-13: 9783790815757
- Format: 15.6 x 23.4 x 1.5 cm, minkšti viršeliai
- Language: English English
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Reviews