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- Publisher: Deutscher Universitätsverlag
- Year: 2006
- Pages: 339
- ISBN-10: 3835004565
- ISBN-13: 9783835004566
- Format: 14.8 x 21 x 1.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Leveraging Knowledge Assets (e-book) (used book) | bookbook.eu
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Description
Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
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- Publisher: Deutscher Universitätsverlag
- Year: 2006
- Pages: 339
- ISBN-10: 3835004565
- ISBN-13: 9783835004566
- Format: 14.8 x 21 x 1.9 cm, softcover
- Language: English English
Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
Reviews