- We will send in 10–14 business days.
/images/books/13457696/9783960957751.jpg)
- Author: Denise Gaber
- Publisher: Studylab
- Year: 2020
- Pages: 168
- ISBN-10: 3960957750
- ISBN-13: 9783960957751
- Format: 14.8 x 21 x 1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Launching mobile payment systems in the DACH region. A trend investigation and SWOT analysis based on examples of Chinese providers (e-book) (used book) | bookbook.eu
Reviews
Description
Mobile business expands rapidly. The increasing number of Internet-enabled devices is creating an ecosystem with almost endless possibilities. In order to survive in this emerging ecosystem, companies have to implement new applications and take many actions and adaptions. In fact, this need for innovation affects nearly every online business. Denise Gaber examines transactions in local shops made through payment applications on customers' smartphones, the so-called Proximity Mobile Payment Systems. She also explains the trend of proximity mobile payment and its rapid development in China compared to the low adoption rate in Austria, Germany and Switzerland. How can mobile payment be implemented successfully? Gaber gives a SWOT analysis to indicate obstacles and to plan implementation and business strategies. As best practices she examines companies like WeChat Wallet and Alipay. Her findings are based on a profound analysis of the markets of Germany, Austria, Switzerland and China. In this book: - app; - e-commerce; - m-commerce; - mobile commerce; - m-payment
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.14:08:14
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Denise Gaber
- Publisher: Studylab
- Year: 2020
- Pages: 168
- ISBN-10: 3960957750
- ISBN-13: 9783960957751
- Format: 14.8 x 21 x 1 cm, minkšti viršeliai
- Language: English English
Mobile business expands rapidly. The increasing number of Internet-enabled devices is creating an ecosystem with almost endless possibilities. In order to survive in this emerging ecosystem, companies have to implement new applications and take many actions and adaptions. In fact, this need for innovation affects nearly every online business. Denise Gaber examines transactions in local shops made through payment applications on customers' smartphones, the so-called Proximity Mobile Payment Systems. She also explains the trend of proximity mobile payment and its rapid development in China compared to the low adoption rate in Austria, Germany and Switzerland. How can mobile payment be implemented successfully? Gaber gives a SWOT analysis to indicate obstacles and to plan implementation and business strategies. As best practices she examines companies like WeChat Wallet and Alipay. Her findings are based on a profound analysis of the markets of Germany, Austria, Switzerland and China. In this book: - app; - e-commerce; - m-commerce; - mobile commerce; - m-payment
Reviews