Land and EXPAND (e-book) (used book) | Patricia Watkins | bookbook.eu

Description

How to Grow your Bottom Line without Increasing your Marketing BudgetIf you are a CXO or Sales Executive from any sized company, this may be the most important book you read this year. Here's why...But first a warning: The strategies in this book are not simple marketing or sales hacks. In fact, most companies that operate the old fashioned way, won't spend the time to implement what is taught inside. But if you are one of the companies that execute these strategies, you will be rewarded on your top and bottom line.

Land and EXPAND shares 6 strategies for businesses who are serious about growth. Firms of all sizes can benefit from the strategies in these pages.

It's more than just about profit though. You will also learn:

• Why focusing on signing new customers is NOT the fastest way to grow revenue
• Say Goodbye to small 5-20% conversion rates, and say hello to 60-70% with this one small adjustment
• What to do if you want to 10X your customer value
• 6 Ways to Start Increasing Your Top and Bottom Line Now
• How to significantly reduce customer acquisition costs
• Use the easy-to-implement gap analysis to accelerate current customer spending
• Where to find low hanging fruit (clients) that will spend 67% more than others