128,33 €
142,59 €
-10% with code: EXTRA
Key Concepts in Marketing
128,33 € 
- We will send in 10–14 business days.
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.
142.59
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- Author: Jim Blythe
- Publisher: SAGE Publications Ltd
- ISBN-10: 1847874991
- ISBN-13: 9781847874993
- Format: 14.5 x 20.8 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
EXTRA 10 % discount with code: EXTRA
128,33 €
142,59 €
We will send in 10–14 business days.
The promotion ends in 22d.21:36:50
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jim Blythe
- Publisher: SAGE Publications Ltd
- ISBN-10: 1847874991
- ISBN-13: 9781847874993
- Format: 14.5 x 20.8 x 1.5 cm, minkšti viršeliai
- Language: English English
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
Reviews