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- Author: Jim Kalbach
- Publisher: Rosenfield Media
- Pages: 320
- ISBN-10: 1933820683
- ISBN-13: 9781933820682
- Format: 15.2 x 22.6 x 2.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.11:16:17
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Jim Kalbach
- Publisher: Rosenfield Media
- Pages: 320
- ISBN-10: 1933820683
- ISBN-13: 9781933820682
- Format: 15.2 x 22.6 x 2.3 cm, minkšti viršeliai
- Language: English English
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Reviews