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- Author: Andrea Eliscu
- Publisher: Medical Group Management Association/Center for Research in Ambulatory Health Care Administration
- Year: 2016
- ISBN-10: 1568295375
- ISBN-13: 9781568295374
- Format: 17.8 x 25.4 x 1.7 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
What physicians once resisted--formal marketing and communication programs used to meet the needs of their patients/customers--has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before.
Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead.
This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.20:44:24
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Andrea Eliscu
- Publisher: Medical Group Management Association/Center for Research in Ambulatory Health Care Administration
- Year: 2016
- ISBN-10: 1568295375
- ISBN-13: 9781568295374
- Format: 17.8 x 25.4 x 1.7 cm, softcover
- Language: English English
What physicians once resisted--formal marketing and communication programs used to meet the needs of their patients/customers--has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before.
Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead.
This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.
Reviews