103,22 €
114,69 €
-10% with code: EXTRA
It's Not Just PR 2e P
103,22 € 
- We will send in 10–14 business days.
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of…
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- Author: Coombs
- Publisher: John Wiley & Sons
- ISBN-10: 1118554000
- ISBN-13: 9781118554005
- Format: 15.2 x 22.6 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
EXTRA 10 % discount with code: EXTRA
103,22 €
114,69 €
We will send in 10–14 business days.
The promotion ends in 10d.11:50:59
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Coombs
- Publisher: John Wiley & Sons
- ISBN-10: 1118554000
- ISBN-13: 9781118554005
- Format: 15.2 x 22.6 x 1 cm, softcover
- Language: English English
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
Reviews