- We will send in 10–14 business days.
/images/books/11350106/9781601984661.jpg)
- Author: Pierre Chandon
- Publisher: Now Publishers
- Year: 2011
- Pages: 98
- ISBN-10: 1601984669
- ISBN-13: 9781601984661
- Format: 15.6 x 23.4 x 0.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.15:41:41
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Pierre Chandon
- Publisher: Now Publishers
- Year: 2011
- Pages: 98
- ISBN-10: 1601984669
- ISBN-13: 9781601984661
- Format: 15.6 x 23.4 x 0.5 cm, minkšti viršeliai
- Language: English English
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.
Reviews