- We will send in 10–14 business days.
/images/books/4630458/9780972518987.jpg)
- Author: Alireza Servati
- Publisher: Simon Publications
- ISBN-10: 0972518983
- ISBN-13: 9780972518987
- Format: 15.2 x 22.9 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.18:49:35
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alireza Servati
- Publisher: Simon Publications
- ISBN-10: 0972518983
- ISBN-13: 9780972518987
- Format: 15.2 x 22.9 x 1.5 cm, minkšti viršeliai
- Language: English English
The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.
Reviews