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- Author: Ian Cooke
- Publisher: Artech House Publishers
- ISBN-10: 0890068321
- ISBN-13: 9780890068328
- Format: 16.2 x 23.9 x 1.9 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.20:46:14
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ian Cooke
- Publisher: Artech House Publishers
- ISBN-10: 0890068321
- ISBN-13: 9780890068328
- Format: 16.2 x 23.9 x 1.9 cm, hardcover
- Language: English English
This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.
Reviews