205,19 €
227,99 €
-10% with code: EXTRA
Into the Red
205,19 € 
- We will send in 10–14 business days.
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how net…
227.99
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- Author: Alya Guseva
- Publisher: Stanford University Press
- ISBN-10: 0804758387
- ISBN-13: 9780804758383
- Format: 15.3 x 23.3 x 1.8 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.EXTRA 10 % discount with code: EXTRA
205,19 €
227,99 €
We will send in 10–14 business days.
The promotion ends in 22d.02:15:42
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alya Guseva
- Publisher: Stanford University Press
- ISBN-10: 0804758387
- ISBN-13: 9780804758383
- Format: 15.3 x 23.3 x 1.8 cm, kieti viršeliai
- Language: English English
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.
Reviews