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- Author: Carolina Sinning
- Publisher: Springer Gabler
- ISBN-10: 3658380497
- ISBN-13: 9783658380496
- Format: 14.8 x 21 x 1.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
International Strategic Management of Brands and Online Firms (e-book) (used book) | bookbook.eu
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Introduction.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Introduction.- Conceptual Framework.- Hypothesis Development.- Empirical Study.- Discussion and Implications.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Discussion and Conclusions.- Limitations and Further Research.- Acknowledgements.- Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations.- Study 2: Endorsement of Global Product Brands by Global Corporate Brands - A Consumer Perspective across Nations.
EXTRA 10 % discount with code: EXTRA
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- Author: Carolina Sinning
- Publisher: Springer Gabler
- ISBN-10: 3658380497
- ISBN-13: 9783658380496
- Format: 14.8 x 21 x 1.4 cm, softcover
- Language: English English
Introduction.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Introduction.- Conceptual Framework.- Hypothesis Development.- Empirical Study.- Discussion and Implications.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Discussion and Conclusions.- Limitations and Further Research.- Acknowledgements.- Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations.- Study 2: Endorsement of Global Product Brands by Global Corporate Brands - A Consumer Perspective across Nations.
Reviews