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- Author: Srinivas R Melkote
- Publisher: University Press of America
- ISBN-10: 0761812024
- ISBN-13: 9780761812029
- Format: 14 x 21.6 x 2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
International Satellite Broadcasting in South Asia (e-book) (used book) | bookbook.eu
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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
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- Author: Srinivas R Melkote
- Publisher: University Press of America
- ISBN-10: 0761812024
- ISBN-13: 9780761812029
- Format: 14 x 21.6 x 2 cm, softcover
- Language: English English
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
Reviews