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- Publisher: AV Akademikerverlag
- Year: 2013
- Pages: 140
- ISBN-10: 3639468422
- ISBN-13: 9783639468427
- Format: 15.2 x 22.9 x 0.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
International Business and Management Study Programme Assessment (e-book) (used book) | bookbook.eu
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Description
The International Business and Management Department of the Fontys University of Applied Sciences was facing two main problems: 1. A lack of insight as to how to promote the benefits of the International Business & Management Studies programme in a more effective way. 2. A lack of insight regarding what are the expectations of the International Business Managers concerning an International Business & Management Studies graduate. Consequently, recommendations were formulated to assist in better positioning the benefits of the IBMS study programme with the help of a strategic marketing plan. The more structured approach and the suggested marketing tools should assist the university to ultimately reach more prospective students. The second part of the report concentrates on a comparison of the current demand of International Business Managers to the IBMS study programme. A small scale survey involving roughly 32 International Business Managers brought out that the requirements are nearly met by 100%.
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- Publisher: AV Akademikerverlag
- Year: 2013
- Pages: 140
- ISBN-10: 3639468422
- ISBN-13: 9783639468427
- Format: 15.2 x 22.9 x 0.8 cm, softcover
- Language: English English
The International Business and Management Department of the Fontys University of Applied Sciences was facing two main problems: 1. A lack of insight as to how to promote the benefits of the International Business & Management Studies programme in a more effective way. 2. A lack of insight regarding what are the expectations of the International Business Managers concerning an International Business & Management Studies graduate. Consequently, recommendations were formulated to assist in better positioning the benefits of the IBMS study programme with the help of a strategic marketing plan. The more structured approach and the suggested marketing tools should assist the university to ultimately reach more prospective students. The second part of the report concentrates on a comparison of the current demand of International Business Managers to the IBMS study programme. A small scale survey involving roughly 32 International Business Managers brought out that the requirements are nearly met by 100%.
Reviews