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- Author: Ehud Menipaz
- Publisher: SAGE Publications Ltd
- Year: 2011
- ISBN-10: 1412903491
- ISBN-13: 9781412903493
- Format: 19 x 22.9 x 3.6 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.
EXTRA 10 % discount with code: EXTRA
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- Author: Ehud Menipaz
- Publisher: SAGE Publications Ltd
- Year: 2011
- ISBN-10: 1412903491
- ISBN-13: 9781412903493
- Format: 19 x 22.9 x 3.6 cm, hardcover
- Language: English English
This book shows students how international business differs from local or national business, and discusses the fundamental challenges and emerging trends in international business. It looks at the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions. It provides students with a broad overview of the subject, while guiding them through the practical issues and context of international business with the use of a range of examples, and cases and discussion questions drawn from around the world.
Reviews