- We will send in 10–14 business days.
/images/books/13073469/9783322868695.jpg)
- Author: Nikolaus Mohr
- Publisher: Vieweg+Teubner Verlag
- Year: 2012
- Pages: 183
- ISBN-10: 3322868699
- ISBN-13: 9783322868695
- Format: 17 x 24.4 x 1.1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.04:54:39
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Nikolaus Mohr
- Publisher: Vieweg+Teubner Verlag
- Year: 2012
- Pages: 183
- ISBN-10: 3322868699
- ISBN-13: 9783322868695
- Format: 17 x 24.4 x 1.1 cm, softcover
- Language: English English
This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
Reviews