- We will send in 10–14 business days.
/images/books/4764959/9780997618105.jpg)
- Author: Arthur Shapiro
- Publisher: Am Shapiro & Associates LLC
- Year: 2016
- Pages: 226
- ISBN-10: 0997618108
- ISBN-13: 9780997618105
- Format: 15.2 x 22.9 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.11:29:18
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Arthur Shapiro
- Publisher: Am Shapiro & Associates LLC
- Year: 2016
- Pages: 226
- ISBN-10: 0997618108
- ISBN-13: 9780997618105
- Format: 15.2 x 22.9 x 1.3 cm, softcover
- Language: English English
Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.
Reviews