28,25 €
31,39 €
-10% with code: EXTRA
Inside Coca-Cola
28,25 € 
- We will send in 10–14 business days.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped…
/images/books/7111415/9781250013712.jpg)
- Author: Neville Isdell
- Publisher: St. Martin's Griffin
- ISBN-10: 1250013712
- ISBN-13: 9781250013712
- Format: 13.7 x 20.6 x 2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.EXTRA 10 % discount with code: EXTRA
28,25 €
31,39 €
We will send in 10–14 business days.
The promotion ends in 17d.01:49:03
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Neville Isdell
- Publisher: St. Martin's Griffin
- ISBN-10: 1250013712
- ISBN-13: 9781250013712
- Format: 13.7 x 20.6 x 2 cm, softcover
- Language: English English
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.
Reviews