- We will send in 10–14 business days.
/images/books/9727433/9781433180873.jpg)
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433180871
- ISBN-13: 9781433180873
- Format: 15.2 x 22.9 x 1.8 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Innovations and Implications of Persuasive Narrative (e-book) (used book) | bookbook.eu
Reviews
Description
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.06:15:17
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433180871
- ISBN-13: 9781433180873
- Format: 15.2 x 22.9 x 1.8 cm, hardcover
- Language: English English
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
Reviews