- We will send in 10–14 business days.
/images/books/13225526/9783658057206.jpg)
- Author: Monika Maria Möhring
- Publisher: Springer Gabler
- Year: 2014
- Pages: 291
- ISBN-10: 3658057203
- ISBN-13: 9783658057206
- Format: 14.8 x 21 x 1.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Innovation in a High Technology B2B Context (e-book) (used book) | bookbook.eu
Reviews
Description
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.19:05:08
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Monika Maria Möhring
- Publisher: Springer Gabler
- Year: 2014
- Pages: 291
- ISBN-10: 3658057203
- ISBN-13: 9783658057206
- Format: 14.8 x 21 x 1.8 cm, softcover
- Language: English English
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Reviews