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- Author: Manon Enjolras
- Publisher: Wiley-ISTE
- ISBN-10: 1786306204
- ISBN-13: 9781786306203
- Format: 15.6 x 23.4 x 1.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Manon Enjolras
- Publisher: Wiley-ISTE
- ISBN-10: 1786306204
- ISBN-13: 9781786306203
- Format: 15.6 x 23.4 x 1.3 cm, hardcover
- Language: English English
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Reviews