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- Author: Soumodip Sarkar
- Publisher: Physica Verlag
- Year: 2010
- Pages: 202
- ISBN-10: 3790825344
- ISBN-13: 9783790825343
- Format: 15.6 x 23.4 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
EXTRA 10 % discount with code: EXTRA
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- Author: Soumodip Sarkar
- Publisher: Physica Verlag
- Year: 2010
- Pages: 202
- ISBN-10: 3790825344
- ISBN-13: 9783790825343
- Format: 15.6 x 23.4 x 1.2 cm, minkšti viršeliai
- Language: English English
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Reviews