- We will send in 10–14 business days.
/images/books/11371020/9781605661346.jpg)
- Publisher: Information Science Reference
- ISBN-10: 1605661341
- ISBN-13: 9781605661346
- Format: 22.1 x 28.5 x 3.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Information Communication Technologies and City Marketing (e-book) (used book) | bookbook.eu
Reviews
Description
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 16d.16:01:06
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Information Science Reference
- ISBN-10: 1605661341
- ISBN-13: 9781605661346
- Format: 22.1 x 28.5 x 3.3 cm, hardcover
- Language: English English
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
Reviews