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- Author: Robert Kozinets
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529768640
- ISBN-13: 9781529768640
- Format: 17 x 24.4 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion
as a structural change in media
as a culture shift
as a challenge to equality
regulations impacting the phenomenon
ethical implications
With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Robert Kozinets
- Publisher: SAGE Publications Ltd
- ISBN-10: 1529768640
- ISBN-13: 9781529768640
- Format: 17 x 24.4 x 2 cm, minkšti viršeliai
- Language: English English
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion
as a structural change in media
as a culture shift
as a challenge to equality
regulations impacting the phenomenon
ethical implications
With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Reviews