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- Author: Louis Turner
- Publisher: Routledge
- ISBN-10: 0415588626
- ISBN-13: 9780415588621
- Format: 15.6 x 23.4 x 1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.
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- Author: Louis Turner
- Publisher: Routledge
- ISBN-10: 0415588626
- ISBN-13: 9780415588621
- Format: 15.6 x 23.4 x 1 cm, kieti viršeliai
- Language: English English
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.
Reviews