- We will send in 10–14 business days.
/images/books/5740932/9781138020382.jpg)
- Author: Christiane Brosius
- Publisher: Routledge Chapman & Hall
- ISBN-10: 1138020389
- ISBN-13: 9781138020382
- Format: 14 x 21.4 x 2.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India.
Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new 'world-class' real estate advertising, a unique religious leisure site -- the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India's new middle classes' tryst with cosmopolitanism.
The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.05:30:53
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Christiane Brosius
- Publisher: Routledge Chapman & Hall
- ISBN-10: 1138020389
- ISBN-13: 9781138020382
- Format: 14 x 21.4 x 2.8 cm, minkšti viršeliai
- Language: English English
This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India.
Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new 'world-class' real estate advertising, a unique religious leisure site -- the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India's new middle classes' tryst with cosmopolitanism.
The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.
Reviews