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- Author: Michael Billig
- Publisher: SAGE Publications Ltd
- ISBN-10: 0803983328
- ISBN-13: 9780803983328
- Format: 14.2 x 21.7 x 1.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge.
Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ide
EXTRA 10 % discount with code: EXTRA
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- Author: Michael Billig
- Publisher: SAGE Publications Ltd
- ISBN-10: 0803983328
- ISBN-13: 9780803983328
- Format: 14.2 x 21.7 x 1.4 cm, softcover
- Language: English English
In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge.
Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ide
Reviews