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- Author: Mal Warwick
- Publisher: Jossey-Bass
- ISBN-10: 1118543661
- ISBN-13: 9781118543665
- Format: 21.3 x 27.7 x 2.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examplesAccess more content for small to medium NPOs with limited budgets and resourcesLearn the latest technology with new sections on typography and lay out
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.08:29:52
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mal Warwick
- Publisher: Jossey-Bass
- ISBN-10: 1118543661
- ISBN-13: 9781118543665
- Format: 21.3 x 27.7 x 2.3 cm, minkšti viršeliai
- Language: English English
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examplesAccess more content for small to medium NPOs with limited budgets and resourcesLearn the latest technology with new sections on typography and lay out
Reviews