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- Author: Victor O Schwab
- Publisher: Martino Fine Books
- ISBN-10: 1614278865
- ISBN-13: 9781614278863
- Format: 15.6 x 23.4 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
The promotion ends in 
- Author: Victor O Schwab
- Publisher: Martino Fine Books
- ISBN-10: 1614278865
- ISBN-13: 9781614278863
- Format: 15.6 x 23.4 x 1.5 cm, minkšti viršeliai
- Language: English English
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
Reviews