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Description
Jon Card has worked as a business journalist for over 15 years, writing for titles including The Times, Daily Telegraph and The Guardian, and has interviewed and written about many of the world's foremost entrepreneurs. Here, Jon lifts the lid on how the media selects stories for publication and how you, too, can get press and publicity for your business. You'll hear from a range of top business journalists including Emma Sheppard, freelance writer for The Guardian, BBC and WIRED and James Hurley, enterprise editor at The Times. You'll learn the time-honoured storytelling techniques that Oscar-winning film directors, PR gurus, savvy business leaders and successful politicians use to capture the attention and imagination of audiences. Jon also delves into the media strategies used by world famous entrepreneurs such as Sir Richard Branson, Steve Jobs, Elon Musk, Anita Roddick and James Dyson. He answers key questions for all entrepreneurs: How do I get journalists to write about my business? Why do some businesses gain more publicity than others? What do famous entrepreneurs have in common? How can I use the press to grow my business? How do I make my company FAMOUS? "The ultimate handbook for any entrepreneur looking to get their venture into the media" - Rebecca Burn-Callander, Daily Telegraph. "Awesome. Jon's advice and strategies led me to appear on CNN, BBC, Forbes and countless other publications" - Caspar Craven, serial entrepreneur, adventurer and speaker. "A must-read for anyone starting out in business on how the media actually works" - Madeleine Cuff, Business Sustainability Journalist 2018.
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- Author: Jon Card
- Publisher: Nielsen
- Year: 2020
- Pages: 142
- ISBN-10: 1916351700
- ISBN-13: 9781916351707
- Format: 14 x 21.6 x 0.9 cm, minkšti viršeliai
- Language: English English
Jon Card has worked as a business journalist for over 15 years, writing for titles including The Times, Daily Telegraph and The Guardian, and has interviewed and written about many of the world's foremost entrepreneurs. Here, Jon lifts the lid on how the media selects stories for publication and how you, too, can get press and publicity for your business. You'll hear from a range of top business journalists including Emma Sheppard, freelance writer for The Guardian, BBC and WIRED and James Hurley, enterprise editor at The Times. You'll learn the time-honoured storytelling techniques that Oscar-winning film directors, PR gurus, savvy business leaders and successful politicians use to capture the attention and imagination of audiences. Jon also delves into the media strategies used by world famous entrepreneurs such as Sir Richard Branson, Steve Jobs, Elon Musk, Anita Roddick and James Dyson. He answers key questions for all entrepreneurs: How do I get journalists to write about my business? Why do some businesses gain more publicity than others? What do famous entrepreneurs have in common? How can I use the press to grow my business? How do I make my company FAMOUS? "The ultimate handbook for any entrepreneur looking to get their venture into the media" - Rebecca Burn-Callander, Daily Telegraph. "Awesome. Jon's advice and strategies led me to appear on CNN, BBC, Forbes and countless other publications" - Caspar Craven, serial entrepreneur, adventurer and speaker. "A must-read for anyone starting out in business on how the media actually works" - Madeleine Cuff, Business Sustainability Journalist 2018.
Reviews