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- Author: David Meikle
- Publisher: LID Publishing
- ISBN-10: 191255531X
- ISBN-13: 9781912555314
- Format: 15.8 x 23.1 x 2.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
The promotion ends in 
- Author: David Meikle
- Publisher: LID Publishing
- ISBN-10: 191255531X
- ISBN-13: 9781912555314
- Format: 15.8 x 23.1 x 2.3 cm, minkšti viršeliai
- Language: English English
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
Reviews