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- Author: Joeri Van Den Bergh
- Publisher: Kogan Page
- ISBN-10: 0749477172
- ISBN-13: 9780749477172
- Format: 15.6 x 23.4 x 1.7 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Joeri Van Den Bergh
- Publisher: Kogan Page
- ISBN-10: 0749477172
- ISBN-13: 9780749477172
- Format: 15.6 x 23.4 x 1.7 cm, softcover
- Language: English English
While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
Reviews