51,20 €
56,89 €
-10% with code: EXTRA
How Behavior Spreads
51,20 € 
- We will send in 10–14 business days.
A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and fi…
56.89
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- Author: Damon Centola
- Publisher: Princeton University Press
- ISBN-10: 0691202427
- ISBN-13: 9780691202426
- Format: 15.5 x 23.1 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.EXTRA 10 % discount with code: EXTRA
51,20 €
56,89 €
We will send in 10–14 business days.
The promotion ends in 22d.00:52:15
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Damon Centola
- Publisher: Princeton University Press
- ISBN-10: 0691202427
- ISBN-13: 9780691202426
- Format: 15.5 x 23.1 x 2 cm, minkšti viršeliai
- Language: English English
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
Reviews