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- Publisher: SAGE Publications, Inc
- ISBN-10: 076191241X
- ISBN-13: 9780761912415
- Format: 15.3 x 22.9 x 2.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
How Advertising Works (e-book) (used book) | bookbook.eu
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Description
John Philip Jones, bestselling author of What′s in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume.
Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
EXTRA 10 % discount with code: EXTRA
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- Publisher: SAGE Publications, Inc
- ISBN-10: 076191241X
- ISBN-13: 9780761912415
- Format: 15.3 x 22.9 x 2.3 cm, softcover
- Language: English English
John Philip Jones, bestselling author of What′s in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume.
Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Reviews