- We will send in 10–14 business days.
/images/books/14296742/9781032688473.jpg)
- Author: Robert Hinson
- Publisher: Productivity Press
- ISBN-10: 1032688475
- ISBN-13: 9781032688473
- Format: 17.8 x 25.4 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in the light of world post COVID-19. In the light of the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.
In bouncing back though, the pandemic brought to the fore, the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T Sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behavior, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.07:06:37
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Robert Hinson
- Publisher: Productivity Press
- ISBN-10: 1032688475
- ISBN-13: 9781032688473
- Format: 17.8 x 25.4 x 2 cm, minkšti viršeliai
- Language: English English
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in the light of world post COVID-19. In the light of the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.
In bouncing back though, the pandemic brought to the fore, the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T Sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behavior, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Reviews