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- Author: Babu George
- Publisher: GRIN Verlag
- Year: 2012
- Pages: 96
- ISBN-10: 3656127069
- ISBN-13: 9783656127062
- Format: 14.8 x 21 x 0.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Holiday attachment - The construct, measure, and its relation with customer loyalty (e-book) (used book) | bookbook.eu
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Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
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- Author: Babu George
- Publisher: GRIN Verlag
- Year: 2012
- Pages: 96
- ISBN-10: 3656127069
- ISBN-13: 9783656127062
- Format: 14.8 x 21 x 0.6 cm, minkšti viršeliai
- Language: English English
Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
Reviews