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- Author: Carroll
- Publisher: John Wiley & Sons
- ISBN-10: 1119061237
- ISBN-13: 9781119061236
- Format: 17 x 24.1 x 3.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.03:30:23
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Carroll
- Publisher: John Wiley & Sons
- ISBN-10: 1119061237
- ISBN-13: 9781119061236
- Format: 17 x 24.1 x 3.3 cm, minkšti viršeliai
- Language: English English
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
Reviews