- We will send in 10–14 business days.
/images/books/5800492/9781138786356.jpg)
- Author: Dennis W Johnson
- Publisher: Routledge
- ISBN-10: 1138786357
- ISBN-13: 9781138786356
- Format: 15.8 x 23.1 x 2.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.
This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.08:01:19
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Dennis W Johnson
- Publisher: Routledge
- ISBN-10: 1138786357
- ISBN-13: 9781138786356
- Format: 15.8 x 23.1 x 2.3 cm, hardcover
- Language: English English
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.
This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
Reviews