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- Author: Mike Wallace
- Publisher: Crown Publishing Group (NY)
- ISBN-10: 0307464652
- ISBN-13: 9780307464651
- Format: 13.3 x 20.5 x 1.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
- balancing drama and information ('heat' vs. 'light')- generating and evaluating story ideas
- the secrets to crafting good ledes
- creating strong packages for the internet, tv, and radio
- the specific requirements of writing for print and broadcast
- the art of the interview Along the way, the authors share countless anecdotes from their own storied careers--and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists. Includes an extensive reporter's toolbox of checklists, techniques, and resources
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.15:22:11
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mike Wallace
- Publisher: Crown Publishing Group (NY)
- ISBN-10: 0307464652
- ISBN-13: 9780307464651
- Format: 13.3 x 20.5 x 1.6 cm, minkšti viršeliai
- Language: English English
In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
- balancing drama and information ('heat' vs. 'light')- generating and evaluating story ideas
- the secrets to crafting good ledes
- creating strong packages for the internet, tv, and radio
- the specific requirements of writing for print and broadcast
- the art of the interview Along the way, the authors share countless anecdotes from their own storied careers--and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists. Includes an extensive reporter's toolbox of checklists, techniques, and resources
Reviews