- We will send in 10–14 business days.
/images/books/4196636/9780745697734.jpg)
- Author: Ruth Cross
- Publisher: Polity Press
- ISBN-10: 0745697739
- ISBN-13: 9780745697734
- Format: 15 x 22.6 x 2.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.
This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas - education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.
This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.15:50:10
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ruth Cross
- Publisher: Polity Press
- ISBN-10: 0745697739
- ISBN-13: 9780745697734
- Format: 15 x 22.6 x 2.3 cm, minkšti viršeliai
- Language: English English
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.
This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas - education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.
This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.
Reviews